{"id":7,"date":"2023-10-13T16:28:37","date_gmt":"2023-10-13T15:28:37","guid":{"rendered":"https:\/\/ionaheseltine.com\/?page_id=7"},"modified":"2025-09-01T12:47:01","modified_gmt":"2025-09-01T11:47:01","slug":"home","status":"publish","type":"page","link":"https:\/\/ionaheseltine.com\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7\" class=\"elementor elementor-7\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-678bcbf e-con-full e-flex e-con e-parent\" data-id=\"678bcbf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-60dfa34 e-con-full e-flex e-con e-child\" data-id=\"60dfa34\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7d0f12b e-flex e-con-boxed e-con e-child\" data-id=\"7d0f12b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c72d7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a3c72d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Iona\nHeseltine<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dae76c0 elementor-widget elementor-widget-heading\" data-id=\"dae76c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Portfolio<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75140a1 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"75140a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About me<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfdd86c e-flex e-con-boxed e-con e-child\" data-id=\"cfdd86c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b09826 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8b09826\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"489\" height=\"673\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/02\/iona_portrait.jpg\" class=\"attachment-large size-large wp-image-56\" alt=\"profile Iona Heseltine\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/02\/iona_portrait.jpg 489w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/02\/iona_portrait-218x300.jpg 218w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aff88b elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1aff88b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>I\u2019m Iona Heseltine, a Lisbon-based content specialist and SEO copywriter with more than seven years\u2019 experience helping brands communicate with clarity, consistency, and impact. I\u2019ve delivered results for SaaS platforms, healthcare providers, global consultancies, non-profits, and leading travel brands.<br \/><br \/>My approach blends in-depth research, data-driven SEO strategy, and precise brand alignment. Whether you need search-optimized landing pages, fact-checked articles, or a complete brand voice refresh, I create content that meets your goals, as well as your audience\u2019s needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fce061 e-flex e-con-boxed e-con e-child\" data-id=\"9fce061\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3995a17 e-con-full e-flex e-con e-child\" data-id=\"3995a17\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea5e789 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ea5e789\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text 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.elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58ae111 elementor-widget elementor-widget-heading\" data-id=\"58ae111\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Projects<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8d1b8c e-con-full e-flex e-con e-child\" data-id=\"e8d1b8c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e34fdca e-con-full e-flex e-con e-child\" data-id=\"e34fdca\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ac97314 e-con-full e-flex e-con e-child\" data-id=\"ac97314\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-810f139 e-con-full e-flex e-con e-child\" data-id=\"810f139\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f39f846 e-con-full e-flex e-con e-child\" data-id=\"f39f846\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-390bc11 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"390bc11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">GetYourGuide<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbf13ee e-con-full e-flex e-con e-child\" data-id=\"bbf13ee\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f185a2e e-con-full e-flex e-con e-child\" data-id=\"f185a2e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9530f4 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e9530f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For GetYourGuide, I created SEO-driven travel content, delivering articles that met editorial guidelines and aligned with defined keyword strategies. Each piece was researched in depth to ensure factual accuracy, relevance, and alignment with user intent, while maintaining a clear, accessible writing style. The goal was to produce content that is both informative for readers and optimized for search performance.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e0b4ce e-flex e-con-boxed e-con e-child\" data-id=\"6e0b4ce\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3054f7e e-con-full e-flex e-con e-child\" data-id=\"3054f7e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cba1712 elementor-widget elementor-widget-heading\" data-id=\"cba1712\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Click on a tile to open<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38b93f8 e-con-full e-flex e-con e-child\" data-id=\"38b93f8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b66fba8 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b66fba8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.getyourguide.com\/explorer\/florence-ttd32\/visit-the-uffizi-gallery\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"252\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_02-300x252.jpeg\" class=\"attachment-medium size-medium wp-image-350\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_02-300x252.jpeg 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_02-1024x859.jpeg 1024w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_02-768x644.jpeg 768w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_02.jpeg 1242w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c47c6e9 e-con-full e-flex e-con e-child\" data-id=\"c47c6e9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa5c85 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5fa5c85\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.getyourguide.com\/explorer\/japan-ttd169034\/bucket-list-things-to-do-in-japan\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"249\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_01-300x249.jpeg\" class=\"attachment-medium size-medium wp-image-349\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_01-300x249.jpeg 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_01-1024x850.jpeg 1024w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_01-768x638.jpeg 768w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_01.jpeg 1262w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1b1d6d e-con-full e-flex e-con e-child\" data-id=\"f1b1d6d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd5058 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6fd5058\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.getyourguide.com\/explorer\/united-states-ttd168990\/best-time-to-visit-sequoia-and-kings-national-park\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"259\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_03-300x259.jpeg\" class=\"attachment-medium size-medium wp-image-351\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_03-300x259.jpeg 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_03-1024x884.jpeg 1024w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_03-768x663.jpeg 768w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_03.jpeg 1240w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9da12a e-con-full e-flex e-con e-child\" data-id=\"c9da12a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0fdc2e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"d0fdc2e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.getyourguide.com\/explorer\/iceland-ttd169030\/bucket-list-things-to-do-in-iceland\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"256\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_04-300x256.jpeg\" class=\"attachment-medium size-medium wp-image-353\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_04-300x256.jpeg 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_04-1024x875.jpeg 1024w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_04-768x656.jpeg 768w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_04.jpeg 1248w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fed215c e-con-full e-flex e-con e-child\" data-id=\"fed215c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d389cff elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"d389cff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.getyourguide.com\/explorer\/vietnam-ttd169193\/visit-halong-bay\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"254\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_05-300x254.jpeg\" class=\"attachment-medium size-medium wp-image-352\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_05-300x254.jpeg 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_05-1024x867.jpeg 1024w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_05-768x651.jpeg 768w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2025\/08\/004_05.jpeg 1256w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5dc02f e-con-full e-flex e-con e-child\" data-id=\"e5dc02f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a422e2f e-flex e-con-boxed e-con e-child\" data-id=\"a422e2f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e456f34 e-flex e-con-boxed e-con e-child\" data-id=\"e456f34\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f1032b e-con-full e-flex e-con e-child\" data-id=\"1f1032b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-952dded elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"952dded\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b25e56 e-con-full e-flex e-con e-child\" data-id=\"3b25e56\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3a93a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7a3a93a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Moddule<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abda21d e-flex e-con-boxed e-con e-child\" data-id=\"abda21d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d83fd elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"38d83fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At Moddule, I collaborated with product, sales, and technical teams to define the company\u2019s target audience, refine its messaging, and develop a cohesive brand voice. I was responsible for creating UX copy, blog content, and email campaigns, as well as implementing a long-term SEO strategy. All content was aligned with business objectives and informed by keyword research, competitor analysis, and user journey mapping.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb7460b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"cb7460b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"817\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/image_group_2-1024x817.png\" class=\"attachment-large size-large wp-image-132\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/image_group_2-1024x817.png 1024w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/image_group_2-300x239.png 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/image_group_2-768x612.png 768w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/image_group_2-1536x1225.png 1536w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/image_group_2.png 1733w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e67b65 e-flex e-con-boxed e-con e-child\" data-id=\"0e67b65\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a56437e e-con-full e-flex e-con e-child\" data-id=\"a56437e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51b4adf elementor-widget elementor-widget-heading\" data-id=\"51b4adf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Click on a tile to open<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0efd03f e-con-full e-flex e-con e-child\" data-id=\"0efd03f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47be923 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"47be923\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/ionaheseltine.com\/content\/iona_module\/001.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"236\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/mod_004-300x236.png\" class=\"attachment-medium size-medium wp-image-285\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/mod_004-300x236.png 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/mod_004.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-657a4a5 e-con-full e-flex e-con e-child\" data-id=\"657a4a5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07c3a84 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"07c3a84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/ionaheseltine.com\/content\/iona_module\/002.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"236\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/mod_003-300x236.png\" class=\"attachment-medium size-medium wp-image-284\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/mod_003-300x236.png 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/mod_003.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97882be e-con-full e-flex e-con e-child\" data-id=\"97882be\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d52ff3 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0d52ff3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/ionaheseltine.com\/content\/iona_module\/003.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"236\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/mod_002-300x236.png\" class=\"attachment-medium size-medium wp-image-283\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/mod_002-300x236.png 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/mod_002.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60cde5f e-con-full e-flex e-con e-child\" data-id=\"60cde5f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c6bfe3 e-con-full e-flex e-con e-child\" data-id=\"1c6bfe3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8350d96 e-con-full e-flex e-con e-child\" data-id=\"8350d96\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49812a9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49812a9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fde9ad e-con-full e-flex e-con e-child\" data-id=\"6fde9ad\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f59a8ba elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f59a8ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Practio<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f78666d e-flex e-con-boxed e-con e-child\" data-id=\"f78666d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-407e268 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"407e268\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As Practio\u2019s growth marketing specialist, I developed and executed an SEO strategy to improve visibility across multiple markets. This included optimizing existing content, creating targeted landing pages, producing blog posts on medical topics, and writing press releases for backlink generation. I ensured that all content was factually accurate, user-focused, and aligned with both search intent and healthcare industry standards.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b443c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"50b443c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"817\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/image_group_1-1024x817.png\" class=\"attachment-large size-large wp-image-128\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/image_group_1-1024x817.png 1024w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/image_group_1-300x239.png 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/image_group_1-768x612.png 768w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/image_group_1-1536x1225.png 1536w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/image_group_1.png 1733w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b81747 e-flex e-con-boxed e-con e-child\" data-id=\"2b81747\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1299209 e-con-full e-flex e-con e-child\" data-id=\"1299209\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2ab9ff elementor-widget elementor-widget-heading\" data-id=\"c2ab9ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Click on a tile to open<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68b7f17 e-con-full e-flex e-con e-child\" data-id=\"68b7f17\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb0ed08 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"eb0ed08\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/ionaheseltine.com\/content\/pratico_new\/001.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"236\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/001-300x236.png\" class=\"attachment-medium size-medium wp-image-183\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/001-300x236.png 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/001.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc2b727 e-con-full e-flex e-con e-child\" data-id=\"bc2b727\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7441ce4 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7441ce4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/ionaheseltine.com\/content\/pratico_new\/002.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"236\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/002-300x236.png\" class=\"attachment-medium size-medium wp-image-184\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/002-300x236.png 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/002.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0ebb0d e-con-full e-flex e-con e-child\" data-id=\"a0ebb0d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10d5378 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"10d5378\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/ionaheseltine.com\/content\/pratico_new\/003.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"236\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/003-300x236.png\" class=\"attachment-medium size-medium wp-image-191\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/003-300x236.png 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/003.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec6622b e-con-full e-flex e-con e-child\" data-id=\"ec6622b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e33a52 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6e33a52\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/ionaheseltine.com\/content\/pratico_new\/004.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"236\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/004-300x236.png\" class=\"attachment-medium size-medium wp-image-192\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/004-300x236.png 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/004.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db6beab e-con-full e-flex e-con e-child\" data-id=\"db6beab\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19bec95 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"19bec95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/ionaheseltine.com\/content\/pratico_new\/005.pdf\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"236\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/005-300x236.png\" class=\"attachment-medium size-medium wp-image-193\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/005-300x236.png 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/005.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59cad91 e-con-full e-flex e-con e-child\" data-id=\"59cad91\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0663070 e-flex e-con-boxed e-con e-child\" data-id=\"0663070\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74baba5 e-flex e-con-boxed e-con e-child\" data-id=\"74baba5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f75f9b0 e-con-full e-flex e-con e-child\" data-id=\"f75f9b0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad5a3d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6ad5a3d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cc65fa e-con-full e-flex e-con e-child\" data-id=\"4cc65fa\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf0d4f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5cf0d4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Global Citizen Solutions<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b4d9d3 e-con-full e-flex e-con e-child\" data-id=\"8b4d9d3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0c3b3bb e-con-full e-flex e-con e-child\" data-id=\"0c3b3bb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62db4bc elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"62db4bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At Global Citizen Solutions, I managed the full content pipeline, from SEO strategy and blog production to website CRO and email campaigns. I created content for multiple markets, ensuring keyword alignment, factual accuracy, and adherence to brand guidelines. I also supported the launch of new service verticals, producing marketing materials and web copy tailored to specific regional audiences.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d239c2 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7d239c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"817\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/image_group_3-1-1024x817.png\" class=\"attachment-large size-large wp-image-179\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/image_group_3-1-1024x817.png 1024w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/image_group_3-1-300x239.png 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/image_group_3-1-768x612.png 768w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/image_group_3-1-1536x1225.png 1536w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/image_group_3-1.png 1733w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b892ca0 e-flex e-con-boxed e-con e-child\" data-id=\"b892ca0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10cee0d e-con-full e-flex e-con e-child\" data-id=\"10cee0d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1200a elementor-widget elementor-widget-heading\" data-id=\"fa1200a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Click on a tile to open<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44a7e95 e-con-full e-flex e-con e-child\" data-id=\"44a7e95\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12b8e55 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"12b8e55\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/medium.com\/global-citizen-solutions\/why-portugal-should-be-the-first-choice-for-bitcoin-and-other-cryptocurrency-traders-c03670ab80e2\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"236\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/p1-300x236.png\" class=\"attachment-medium size-medium wp-image-296\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/p1-300x236.png 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/p1.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b234d7c e-con-full e-flex e-con e-child\" data-id=\"b234d7c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6952659 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6952659\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/ionaheseltine.com\/content\/portugal\/golden.html\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"236\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/p2-300x236.png\" class=\"attachment-medium size-medium wp-image-297\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/p2-300x236.png 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/p2.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f641185 e-con-full e-flex e-con e-child\" data-id=\"f641185\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbfc8ec elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"fbfc8ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/ionaheseltine.com\/content\/portugal\/nhr.html\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"236\" src=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/p3-300x236.png\" class=\"attachment-medium size-medium wp-image-298\" alt=\"\" srcset=\"https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/p3-300x236.png 300w, https:\/\/ionaheseltine.com\/wp-content\/uploads\/2024\/03\/p3.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Iona Heseltine Portfolio About me I\u2019m Iona Heseltine, a Lisbon-based content specialist and SEO copywriter with more than seven years\u2019 experience helping brands communicate with clarity, consistency, and impact. I\u2019ve delivered results for SaaS platforms, healthcare providers, global consultancies, non-profits, and leading travel brands. My approach blends in-depth research, data-driven SEO strategy, and precise brand &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/ionaheseltine.com\/\"> <span class=\"screen-reader-text\">Home<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"_links":{"self":[{"href":"https:\/\/ionaheseltine.com\/index.php\/wp-json\/wp\/v2\/pages\/7"}],"collection":[{"href":"https:\/\/ionaheseltine.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ionaheseltine.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ionaheseltine.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ionaheseltine.com\/index.php\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":374,"href":"https:\/\/ionaheseltine.com\/index.php\/wp-json\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":473,"href":"https:\/\/ionaheseltine.com\/index.php\/wp-json\/wp\/v2\/pages\/7\/revisions\/473"}],"wp:attachment":[{"href":"https:\/\/ionaheseltine.com\/index.php\/wp-json\/wp\/v2\/media?parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}