Iona Heseltine

Portfolio

About me

Hi, I’m Iona. I’m a content specialist from London, UK, currently based in Lisbon, Portugal. I specialise in creating compelling content that connects with audiences, drives organic traffic and increases online visibility.

Projects

Practio

The following samples come from my work at Practio, a healthtech startup based in Copenhagen, Denmark. Their primary service was travel vaccination, but they also provided other medical services. Their platform connected a large network of pharmacies with online consultations, allowing for streamlined and more cost-effective healthcare. My work for them primarily consisted of SEO and PR content for link-building purposes, as well as B2C landing pages and educational content.

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Moddule

These selected samples are from the work I did with Moddule, a logtech startup. I accompanied the project through its rebranding and launch as a supply chain management platform. The bulk of my work consisted of working with sales and product teams to identify USPs and create a consistent tone and voice for the brand, as well as on-page SEO and social media strategy.

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Global Citizen Solutions

Global Citizen Solutions are specialists in real estate investment, residency and citizenship. My work for them consisted of long-form SEO blog articles for bottom-of-funnel lead capture, as well as landing pages, sales material and social media content.