Iona Heseltine

Portfolio

About me

Hi, I’m Iona. I’m a content specialist from London, UK, currently based in Lisbon, Portugal. I specialise in creating compelling content that connects with audiences, drives organic traffic and increases online visibility.

Projects

Practio

The following samples come from my work at Practio, a healthtech startup based in Copenhagen, Denmark. Their primary service was travel vaccination, but they also provided other medical services. Their platform connected a large network of pharmacies with online consultations, allowing for streamlined and more cost-effective healthcare. My work for them primarily consisted of SEO and PR content for link-building purposes, as well as B2C landing pages and educational content.

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Moddule

These selected samples are from the work I did with Moddule, a logtech startup. I accompanied the project through its rebranding and launch as a supply chain management platform. The bulk of my work consisted of working with sales and product teams to identify USPs and create a consistent tone and voice for the brand, as well as on-page SEO and social media strategy.

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Global Citizen Solutions

Global Citizen Solutions are specialists in real estate investment, residency and citizenship. My work for them consisted of long-form SEO blog articles for bottom-of-funnel lead capture, as well as landing pages, sales material and social media content.

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GetYourGuide

For GetYourGuide, I created SEO-driven travel content, delivering articles that met editorial guidelines and aligned with defined keyword strategies. Each piece was researched in depth to ensure factual accuracy, relevance, and alignment with user intent, while maintaining a clear, accessible writing style. The goal was to produce content that is both informative for readers and optimized for search performance.