Iona Heseltine

Portfolio

About me

I’m Iona Heseltine, a Lisbon-based content specialist and SEO copywriter with more than seven years’ experience helping brands communicate with clarity, consistency, and impact. I’ve delivered results for SaaS platforms, healthcare providers, global consultancies, non-profits, and leading travel brands.

My approach blends in-depth research, data-driven SEO strategy, and precise brand alignment. Whether you need search-optimized landing pages, fact-checked articles, or a complete brand voice refresh, I create content that meets your goals, as well as your audience’s needs.

Projects

GetYourGuide

For GetYourGuide, I created SEO-driven travel content, delivering articles that met editorial guidelines and aligned with defined keyword strategies. Each piece was researched in depth to ensure factual accuracy, relevance, and alignment with user intent, while maintaining a clear, accessible writing style. The goal was to produce content that is both informative for readers and optimized for search performance.

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Moddule

At Moddule, I collaborated with product, sales, and technical teams to define the company’s target audience, refine its messaging, and develop a cohesive brand voice. I was responsible for creating UX copy, blog content, and email campaigns, as well as implementing a long-term SEO strategy. All content was aligned with business objectives and informed by keyword research, competitor analysis, and user journey mapping.

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Practio

As Practio’s growth marketing specialist, I developed and executed an SEO strategy to improve visibility across multiple markets. This included optimizing existing content, creating targeted landing pages, producing blog posts on medical topics, and writing press releases for backlink generation. I ensured that all content was factually accurate, user-focused, and aligned with both search intent and healthcare industry standards.

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Global Citizen Solutions

At Global Citizen Solutions, I managed the full content pipeline, from SEO strategy and blog production to website CRO and email campaigns. I created content for multiple markets, ensuring keyword alignment, factual accuracy, and adherence to brand guidelines. I also supported the launch of new service verticals, producing marketing materials and web copy tailored to specific regional audiences.